It's Giving Tuesday 2013. Following Black Friday and Cyber Monday, Giving Tuesday asks consumers to make meaningful gifts. I sift through my Inbox: 'Choose What Moves You'. It is an invitation from the Canadian Red Cross to: “take part in Canada’s first national day dedicated to giving and thinking about others in need.” Charities have long played on our emotions and senses of right and wrong. Here was a slightly different campaign—one that was inviting us as Canadians to render what might otherwise be a subconscious motivator for giving —affect—into the conscious basis for giving.