From ‘suffering others’ to ‘aspiring mothers’: the contemporary image world of global maternal health campaigns

Maternal mortality was once described as the neglected tragedy of global health. Though it was estimated in the 1980s that nearly half a million women died each year from pregnancy and birth related causes – 99% of them in the global south – little attention was paid and little progress was made for many years. Recently, however, the problem of maternal mortality has become somewhat of a cause célèbre attracting the attention of world leaders, billionaire philanthropists, celebrity journalists, and filmmakers.