A Poster Campaign: A Response to MSF 2005

by Dr Paul Bouvier

Thank you for sharing these very interesting reflections on the use of images in this MSF campaign. As is underlined by de Laat in her piece, this campaign in 2005 was a creative attempt to find ways out of traditional campaigns based on images from abroad. This attempt raised, however, other concerns related to the use of individual portraits in humanitarian campaigns. I was at the time the director of the Services for health promotion and protection for children and youth in the canton of Geneva. This is how I have been involved in the management of unanticipated effects of the campaign.