by Elysée Nouvet
Giving Tuesday launched in countries across the globe on December 3rd this year. Following Black Friday and Cyber Monday, Giving Tuesday asks consumers to make meaningful gifts. As the Red Cross stated: “We’re inviting you to take part in Canada’s first national day dedicated to giving and thinking about others in need.”
It is the key phrase of the Canadian Red Cross Campaign that grabs me before my second cup of coffee on December 3rd as I sift through my InBox: Choose what moves you.